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"From Transactional to Transformative"

Boston Day 1 Highlight Clip

 

Boston Day 2 Highlight Clip

 

Full Podcast Episode

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For All The Marbles Episode #9 Milt Herbert, Executive Director Boston Convention Marketing Center, "People First, Always"

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Top Take-Aways from Bart

Day 1 & Day 2

 

What We Learned. What We Practiced. What Comes Next.

This experience wasn’t about learning something new.
It was about remembering what already works—when we slow down enough to use it.

Across two days, one truth became clear:

Most challenges aren’t created by bad intent.
They’re created by missed understanding.


1. People First Changes Everything

Day One reminded us:

  • Everyone walks in carrying an invisible backpack

  • Stress, pressure, pride, fear, hope—all unseen

  • How people feel determines how they show up

Day Two proved:

  • When we lead with empathy, tension drops

  • When people feel seen, conversations improve

  • When people feel safe, solutions appear

People don’t want to be handled.
They want to be understood.


2. How You Make People Feel Is the Product

Across stories, exercises, and scenarios, one pattern held true:

  • Specs fade

  • Processes blur

  • Feelings stick

Clients, partners, and teammates remember:

  • How safe they felt

  • How supported they felt

  • How respected they felt

That’s not “soft.”
That’s strategic.


3. PULSE Works Because It Slows Us Down

PULSE isn’t an acronym to memorize.
It’s a discipline to pause.

Across every real scenario:

  • Sales to Events

  • Marketing to Sales

  • Contracting to Booking

  • Post-event reporting

  • Internal misalignment

The moment people:

  • Clarified purpose

  • Asked instead of assumed

  • Listened without defending

  • Looked for shared ownership

Everything changed.

PULSE works because it treats people like humans first.


4. Most Problems Don’t Need Escalation—They Need Conversation

Over and over, the same solution surfaced:

Pick up the phone.

  • Email hides tone

  • Systems hide context

  • Silence creates anxiety

Clarity doesn’t come from more messages.
It comes from real dialogue.


5. Internal Alignment Creates External Confidence

Day Two made this undeniable:

  • Clients feel internal tension

  • Misalignment behind the scenes shows up in front of them

  • Trust between teams becomes confidence for clients

When teams:

  • Loop each other in

  • Share context early

  • Tell internal success stories

  • Respect each other’s pressure

The experience improves—for everyone.


6. Storytelling Isn’t Extra—It’s Essential

We saw it clearly:

  • Stories create memory

  • Stories transfer trust

  • Stories align teams

  • Stories differentiate experiences

And not just externally.

Internal storytelling matters just as much.
It builds confidence, continuity, and culture.

Stories aren’t bragging.
They’re how we remember who we are.


7. Be Bamboo—With Clients and With Each Other

Flexibility showed up everywhere:

  • Deadlines

  • Expectations

  • Processes

  • Roles

Being “right” wasn’t the goal.
Being effective together was.

Bending isn’t breaking.
It’s strength with intention.


8. This Wasn’t the End—It Was a Reset

The words chosen at the end said it all:

  • Be Bamboo

  • Teamwork

  • Commitment

  • Kindness with Right

  • Understanding

  • Grateful

  • Inspired

  • Don’t Stop

This experience wasn’t meant to be:

  • A one-time workshop

  • A checklist

  • A binder on a shelf

It’s a way of working.


Slow down before reacting.
Assume positive intent.
Ask before judging.
Communicate earlier.
Tell the stories that matter.
Treat people like humans.

And remember:

It’s easy to be.
It’s better to become.

You’re already on the path.

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Share the Story.

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