Bart Berkey 

Former Ritz-Carlton Global Executive, Recruiter, Sales & Service Trainer, Viral TEDx Speaker, Author, Podcast Host, Founder of "Most People Don't"

Why Bart Berkey Is Uniquely Qualified to Speak with Club Management Association of America:  

  1. Deep Roots in Luxury Hospitality Culture
    Bart spent 16 years with The Ritz-Carlton, a brand globally recognized for service excellence and operational discipline. He doesn’t just understand luxury hospitality—he helped create the culture many private clubs aspire to. This foundation gives Bart an insider’s perspective on elevating member experience, creating emotional connection, and setting service standards that stick.

  2. Proven Speaker and Trainer for Elite Hospitality Brands
    Bart has delivered transformational training and keynotes for leading hospitality and lifestyle brands, including TLSC of CMAA in Austin, Membership Directors Association of Southern Florida, Bonita Bay Club in Naples, Driftwood Golf & Ranch Club, Moody Center, Ritz-Carlton, Davidson Hospitality Group, Twin Peaks, and Meet Long Beach. His programs drive real change, improving how teams communicate, connect, and deliver consistently remarkable experiences.

  3. A Proprietary Philosophy That Resonates: “Most People Don’t… But YOU Do”
    Through his proprietary “Most People Don’t” philosophy, Bart empowers audiences with frameworks like KIND leadership, Now to Next, #BeBamboo, and emotional storytelling. These aren’t just motivational—they offer actionable tools that help club leaders engage teams, improve retention, and deliver excellence with heart.

  4. He Speaks the Club Leader’s Language
    Bart understands the daily realities club managers face: member expectations, staffing challenges, service consistency, and culture-building. His stories and strategies are rooted in real-life hospitality leadership, making his insights highly relatable and directly applicable to club operations.

  5. Tailored, High-Impact Experiences
    Bart customizes every keynote and workshop with pre-event surveys, live interaction, and storytelling that connects emotionally and strategically. His sessions are known for being engaging, practical, and unforgettable—helping teams walk away with inspiration and tools they’ll actually use.

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Just a few client Endorsements

"Bart Berkey’s session was highly engaging. His use of humor, life experiences and storytelling was relatable and entertaining, leaving attendees motivated to lead with purpose and make positive impacts on others.”

Sam Brewster, Managing Director, Texas Lone Star Chapter of CMAA

"Working with Bart and his wonderful wife was a great experience. He was able to capture the audience and make the presentation meaningful to our association. Everyone enjoyed and took away a lot of positivity. I would recommend Bart for any speaking event in the new future.”

Kristen Yanzer, Director of Membership & Marketing, The Country Club of Naples

“Bart recently led a program for my team. He partnered with us to really target the content and deliver dynamically - effectively using storytelling to help people make deeper connections to the message. Bart also layers in unexpected elements, which most people don't (pun intended), and his session was rated by the audience as the one that provided the most value out of the entire event. Versatile, above-and-beyond, and impact!" 

Katrina Kent, Vice President, Liberty Mutual Insurance 

"People left the session saying it was the best two hours they've ever spent at Bonita Bay Club, and that's saying a lot since, a large percentage of our employees have been here for 20 years and more."
 

He shared with us tools that we can utilize to do that even better with a group of people that care already. It was a terrific opportunity for him to share with us his messaging of kindness and. He's a master storyteller, so the ability to do that while infusing equal amounts of humor, with vulnerability was exactly what we were hoping to get. Way to go. Bart, we appreciate you. You're doing great.”

Fred Fung, CEO and General Manager of Bonita Bay Club

 

Vayner Media (Gary Vee's Co.)

“Bart thinks differently based on his ability to “observe, anticipate, and over-deliver” which may come from his past Ritz-Carlton Leadership roles. His storytelling is remembered more than data and enables betterment for organizations and individuals. Bart leads with authentic heartfelt emotion to touch upon the hearts and minds of individuals, so they FEEL moved to take action and do good for themselves and others.”

-Claude Silver, Chief Heart Officer

CONTACT US 

Email Bart