Sales Training that is different... and better (Most People Don't).

Unlock the incredible rewards of taking action, even when distractions and obstacles may attempt to deter us.  Sales Training presented in a way that is energized through real life stories and examples, presented in an engaging way, and is easy to remember and implement. Customized for you and inspired from a special perspective of 35+ years of selling through "service to others." 

Online and Virtual Class |

Work at your own pace and virtual sessions

OR

In Person Class |

1 - 3 Days, based upon needs.

Differentiators |

• Proprietary and trademarked "Most People Don't" selling approach and methodology
• Customized for each group to fulfill greatest needs and exceed expectations
• Pre-event online survey for all attendees, compared to a database of over 10K responses for commonality and customization
• PEI (Pre-Event Interviews) conducted with major stakeholders (recorded and summarized)
• Ongoing continuance of learning opportunities (office hours, online reminders, e-mail messaging, weekly revenue generating topics)
• Quantifiable attendee engagement and satisfaction results

Consistent Results |

• An increase of 20% in confidence level of sales training attendees in “developing a thorough needs discovery plan”
• 35% increase in confidence of identifying the buyer personas of customers and adjusting style to communicate more effectively.
• Overall quality of the facilitator= Perfect 5/5, 10/10

Hotel Vin: Sales Training Needs

Key Challenges Identified:

1. Less experienced Sales Team

   • Many promoted internally without traditional sales training.
   • Lack of structured sales process or exposure to industry best practices.

2. Lack of Consistent Engagement & Sales Motivation

   • Team is feeling stagnant and uninspired.
   • Needs a shift in mindset from routine order-taking to proactive, strategic selling.

3. Transactional vs. Relationship-Based Selling

   • Tendency to take inquiries, check rates, and respond rather than engage with clients.
   • Need to focus on building relationships and understanding customer needs.
   • Should move from "selling the hotel" to "selling solutions" based on client needs.

4. Overcoming the ‘Shiny New Property’ Effect

   • Hotel Vin is no longer the newest and most exciting option.
   • Team needs to differentiate beyond the physical product and highlight unique experiences.

5. Limited Exposure to Professional Sales Training

   • No formal training in fundamental sales techniques.
   • Need for an engaging, practical, and hospitality-specific training approach.

6. High Expectations as the Flagship Property

   • Owned by Coury Hospitality, which holds Hotel Vin as a benchmark for other properties.
   • Pressure to maintain high performance and innovation.
   • New corporate acquisitions might provide an opportunity for more properties to attend group training.

Customized Sales Training Agenda for Coury Hospitality/Hotel Vin

Day 1: Sales Team Development (with consideration of Day 2)

Session 1: The Mindset Shift – Selling vs. Serving

• Understanding the difference between transactional vs. consultative selling.
• Why relationship-building leads to higher conversions and long-term success.

Session 2: Storytelling & Differentiation in Sales

• How to craft compelling stories about properties attending/Hotel Vin.
• Making the customer the hero of the story, not just selling features.

Session 3: Asking the Right Questions & Listening with Intent

• Techniques to uncover customer needs and motivations.
• Active listening strategies to create stronger client connections.

Session 4: From Order-Taking to Solution-Based Selling

• How to qualify leads and match offerings to client needs.
• Moving beyond quoting rates—tailoring proposals that create value.

Session 5: Sales Confidence & Overcoming Objections

• Handling pricing pushback and competition comparisons.
• Building confidence in negotiations and positioning Hotel Vin and properties effectively.

Session 6: Actionable Takeaways & Sales Challenges

• Each team member creates a personal action plan.
• 30-day challenge to apply new skills with accountability check-ins.

Additional Enhancements & Follow-Up

1. 30-Day & 60-Day Check-Ins

   • Ensuring the team is implementing key learnings.
   • Addressing challenges and refining techniques.
   • Video recap and notes provided for each participant

2. Podcast Feature for GM Richard Wales and/or Other Coury Hospitality Leaders

   • Enhancing Hotel Vin’s/Coury Hospitality visibility by highlighting its leadership.
   • Positioning the property as a thought leader in the industry.

3. Social Media & PR Exposure

   • Strategic content highlighting the training experience.
   • Helping Coury Hospitality/Hotel Vin build a stronger sales reputation.
   • Certification status for completion of "Most People Don't" Sales Academy to be shared and celebrated on social media
   • Video endorsements of what sellers learned and major take-aways

Next Steps for Hotel Vin, Carlie, Coury Hospitality

1. Confirm dates 
2. Finalize budget approval 
3. Decide if other Coury Hospitality properties will participate.
4. Conduct pre-training survey for sales team to tailor content further.
5. Plan logistics (airfare, hotel, F&B coverage).