Top Take-Aways from Bart's Message: 

“Sell with Story. Lead with Heart. Overdeliver Always.”

Core Takeaways

1. Stories Sell. Specs Don’t.

People remember feelings, not features.
You remembered Sandra, Mai, and a moment—not the meeting space or specs.
→ Tell CRISP stories that are:

• Customized
• Real
• Impactful
• Standout
• Prepared

“Every interaction is a chance to make someone feel special. That’s the story they'll tell.”

2. Personalization is Your Superpower

From grape soda to morning coffee orders—you already know how to notice what matters.
→ Use those details to connect deeply and cast your destination thoughtfully.

3. Kindness Is a Sales Strategy

Sandra didn’t just help—she healed.
Kindness isn’t soft. It’s smart. It’s sticky. It creates advocates and repeat business.

“Overdelivering is in the details, not the dollars.”

4. You Are the Brand

Recognition starts with you—not the brochure.
How you show up for clients and each other creates the culture they’ll feel.
→ Lead with warmth. End with impact.

5. Emotion Drives Decisions

People don’t buy based on facts—they buy based on feelings.
→ What does success feel like for your client? Sell to that.

Tools & Frameworks

✅ DECISION MAP

Align storytelling with what buyers care about:

• Drivers of the decision
• Emotional motivators
• Considered value
• Ideal outcome
• Objections & Success definitions

✅ C.L.E.A.R. Objection Handling

• Cost → Show value
• Logistics → Share proof
• Emotion → Tell a story
• Awareness → Educate
• Real drawback → Reframe with care

✅ KINDNESS Framework

• Notice. Anticipate. Overdeliver.
  Use this for clients and coworkers.

✅ PEAK CARE Framework

A mindset for excellence:

• Purpose & Passion
• Energy & Empathy
• Accountability & Action
• Kindness
• Communication
• Awareness
• Reflection
• Engagement

Story Highlights (Real Wins You Shared)

• “Steve on Speed Dial”: Closing streets with the city’s help for a perfect event.
• “The Awe of Snowlight”: A skiing moment reminding us of nature’s wonder.
• “Sandra’s Schedule”: Turning anxiety into loyalty with a simple act of care.
• “We Increased Attendance by 30%”: Emotional impact through great storytelling.

Action Items

• ✅ Start calls with stories, not specs
• ✅ Use your Decision Map before pitches
• ✅ Share weekly “Overdelivery Wins” internally
• ✅ Recognize greatness—daily
• ✅ Keep your affirmation card visible
• ✅ Text someone: “You’re doing great.” It matters.

Final Reflections & Personal Anchors

The Cup Metaphor

“You can’t pour into others unless you fill yourself first.”
→ Care for your energy. A full cup helps everyone feel it.

AWE Moments

You wrote down what moved you—joy, love, nature, caregiving.
→ Those are the stories worth telling. Let them guide how you show up.

Use Your Gratitude Stones

Like Anthony did. Like Sandra did.
→ Someone always needs a reminder that they’re doing great. Give it.

#BeBamboo

Bend. Don’t break.
Strong. Flexible. Deeply rooted.
→ When things get tough, remember: you are bamboo.

 One Word That Anchors You

From your own words:

• Push – for growth
• Authentic – for truth
• Reflection – for perspective
• Learning – for momentum
• Wife – for purpose
• Create – for impact

You Are…

• Story Artists
• Trusted Advisors
• Emotion-First Sellers
• Culture Creators
• Most People Don’t Pros

From All of Us at Most People Don’t

Thank you for your stories, your spirit, and your heart.
Let’s keep the ripple going.

If you need help crafting a proposal, overcoming an objection, or sharing a story—reach out. You’ve got me in your corner.

Now go do what most people don’t… and be unforgettable.

More Resources on the Most People Don't Website

  https://bartaberkey.com