Top Take-Aways from Bart's Message: 

Core Message:

"It’s not about what you do. It’s about how you make people feel."
"Most people don't… but YOU do."

Journey Overview:

In our high-energy, heart-centered workshop, we explored how stories over specs, emotions over facts, and small acts of kindness drive real loyalty and lasting success.

Through personal reflection, storytelling exercises, and powerful real-world examples, we learned how to connect deeper — with clients, with colleagues, and with ourselves.

Major Themes and Top Takeaways

1. Every Interaction is a Story

• Specs don't sell. Feelings do.
• Each guest touchpoint is a chance to create emotional loyalty.

2. Connection Beats Transaction

• It's not just about technical tasks — it’s about building emotional resonance.
• Anticipate needs. Personalize experiences. Overdeliver with care.

3. Personalization Builds Loyalty

• People are loyal to how you make them feel, not to what you sell.
• Learn names, remember preferences, and deliver meaningful touches.

4. Kindness Multiplies Impact

• Small gestures (a napkin under a check, a handwritten note) create massive emotional returns.
• Gratitude shared grows on both sides.

5. Energy and Enthusiasm are Contagious

• Start strong: water before coffee, sunlight early, movement daily.
• Your energy is your service signature.

6. Action Beats Intention

• Deciding to act is different than actually acting.
• Daily "Should Do's" (small goals) turn ideas into momentum.

7. Be Bamboo: Flexibility Wins

• Bend without breaking. Adapt without losing strength.
• Flexibility under pressure leads to long-term resilience.

8. Find Awe Daily

• Awe (small victories, sunrises, acts of kindness) refreshes your energy.
• Leaders who find awe build more grateful, resilient teams.

9. Overdelivery Wins

• Overdelivery doesn’t have to cost more — it simply requires attention and care.
• See needs before they are voiced; act without being asked.

Practical Tools You Now Have

DECISION MAP Framework

• Understand Driver, Emotion, Considered Value, Ideal Outcome, Sentimental Success, Objections, Needs before you sell.
• Ask better questions. Discover what truly matters.

CLEAR Objection Handling

• Categorize objections into:
• Cost Concerns
• Lack of Knowledge
• Emotional Hesitation
• Approval Needed
• Real Drawbacks
• Tailor responses emotionally, not just factually.

CRISP Storytelling

• Tell stories that are:
• Customized
• Real and Authentic
• Impactful and Invaluable
• Stands Out
• Prepared and Confident
• Remember: Stories create emotional trust faster than stats ever can.

Heart-Led Examples of Overdelivery

• Eve's 19 Pellegrinos: Not just service — joy and laughter shared.
• Alfredo & Diana: Anticipating needs without being asked.
• Nicole’s Family Story: Compassion beyond hospitality.
• Rebecca (Coffee Service): Memorized guest preferences = lifetime loyalty.
• Ty’s Late-Night Meal: Heartfelt care when no one asked.

You aren’t selling rooms. You’re selling belonging, comfort, and care.

Reflection Prompts for Ongoing Growth

• How will you use storytelling today to build deeper connections?
• What small action will you take today instead of just deciding?
• What awe moment will you notice, appreciate, and share?
• How can you "show the picture" of excellence to a colleague or client?

Powerful Closing Reminders

"Most people don't personalize. Most people don't overdeliver. But YOU do."

"People don’t remember specs. They remember how you made them feel."

"Be bamboo: strong, flexible, and unbreakable."

Your Next Steps

✅ Email Bart your Service Superhero Story (3–5 sentences).
✅ Post your Certified Storytelling Badge on LinkedIn and tag Bart Berkey and Terry.
✅ Apply what you’ve learned:
– Make every outreach, tour, and call an emotional connection moment.

You are now officially STORYTELLING CERTIFIED.

You don’t just sell —
You inspire,
You connect,
You lead with heart.

From All of Us at Most People Don’t

Thank you for your stories, your spirit, and your heart.
Let’s keep the ripple going.

If you need help crafting a proposal, overcoming an objection, or sharing a story—reach out. You’ve got me in your corner.

Now go do what most people don’t… and be unforgettable.

More Resources on the Most People Don't Website

  https://bartaberkey.com