Top Take-Aways from Bart's Message:

Being the Best Today Won’t Guarantee Being the Best Tomorrow.
To stay ahead, we must think beyond now and act on what’s next—for our customers, our team, and ourselves.

Next for Customers:

• Experiences Create Loyalty Beyond Reason.
  Guests return not just for food or drinks—but for how Twin Peaks makes them feel.

• “Demi Moments” Matter.
  11-year team member Demi described the power of friendship, flexibility, and true teamwork ("Twin Work")—a living example of why people stay.

• Be Like Five Guys at 9:59.
  One employee welcomed 50 unexpected guests at closing time. His mindset? “I know I can.” That’s overdelivery.

• Differentiate or Disappear.
  Unlike competitors (e.g. Hooters), staying focused on brand DNA and emotional connection is essential.

• Trend-Savvy Thinking:

  • There are now more dogs than kids in the U.S.

  • Idea: Paws, Pints & Patio, Dog Menu, Yappy Hour, Timber the Mascot Dog = emotional + social value.

  • Adult “day camps” and co-working concepts could create community and return visits.

Next for Team:

• From Buffalo to Goose Leadership.
  Buffaloes stop without a leader. Geese take turns leading. Which one are you?

• Celebrate the “Meanwhile.”
  Megan started as a server. Meanwhile, 20 years later, she’s in marketing. That’s growth worth honoring.

• Ask, Listen, Act.
  Invite feedback, follow through, and build trust. Create a culture where ideas matter.

• Daily Moments of Recognition:
  Pins, shoutouts, and gratitude stones can build a culture of appreciation and accountability.

• “Where Did You Find the Blueberries?”
  Focus on what went right. Teach success habits. Replicate excellence.

Next for YOU:

• Be Bamboo.
  Oak trees resist and fall. Bamboo bends but doesn’t break. Resilience is the secret to sustainable success.

• Remember Your “Why.”
  If the why is strong enough, the how becomes easier. (Check your phone background for a clue.)

• You’re Doing Great.
  A simple message, delivered with sincerity, can transform a team. You demonstrated this through the “You’re Doing Great” reflection exercise—leaving the room uplifted and connected.

• The Story of Ben.
  One teen reached out for validation. You responded, and your weekly messages made a difference. Kindness, vulnerability, and consistency create trust.

 Action Reminders:

1. Think about your “Egg McMuffin” moment. What innovation could define your next era?

2. Create new reasons to return. Emotional connection + innovation = repeat visits.

3. Empower your team to lead, train, and grow. Be a goose leader.

4. Bring stories into standups and meetings. Recognition through storytelling builds culture.

5. Text “BART” to 33777 if you haven’t already—to receive your recap slides and tools.

Final Message:

“Every single interaction is an opportunity to make someone feel a certain way.
Most people don’t—but YOU do.”

Most People Don't website

  https://bartaberkey.com