An introduction from David Meltzer's network

Bart Berkey

Keynote Speaker on Sales and Service Excellence  ยท  16 Years Ritz-Carlton, $678M Annual Revenue  ยท  Creator of HUMANALITY™  ยท  Most People Don't

I spent 16 years as a global executive, producing $678 million in annual revenue, then left to build something from nothing. During the pandemic I realized the world needed to hear good messages. Most People Don't is a human development company, and the name is the whole point. The advantage is almost never talent, it is doing the small thing you said you would do when nobody is checking.

That is what I speak on, and HUMANALITY™ is the framework underneath it: how a team makes people feel cared for, valued, seen and heard in a world that has gone almost entirely transactional. One is the invitation, the other is the system. Together they change how companies hire, lead, sell and serve.

 

What HUMANALITY™ means

HUMANALITY™

Making others feel cared for, valued, seen and heard, in a world that is largely processed and highly transactional.

I coined the word by accident, mid-conversation with a client, and the reaction in the room told me everything. It was not a word yet, so we trademarked it. In every boardroom and every conference session about AI and automation, this is the part everyone keeps forgetting.

Most organizations are running on checklists, optimizing for efficiency and forgetting about experience. It is now a licensable framework, and it is being adopted across hospitality, real estate and defense.


Reach

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C-suite followers on LinkedIn

Hospitality-heavy, plus association and Fortune 500

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Weekly newsletter subscribers

Consistent 40 to 48 percent open rate

Top 2-5%

Podcast ranking globally

250+ episodes, top 15 percent most shared


The podcast

Most People Don’t… But YOU Do!

If you want to know how I think before we ever speak, this is the fastest way to find out. I have asked more than 250 guests the same question, and I have never once had to explain it twice.

Podcast Host of the Year

Guests have includedHorst Schulze, Founder of The Ritz-Carlton  ยท  Kara Goldin, Founder of HINT Water  ยท  Christine Duffy, President of Carnival Cruise Line  ยท  Claude Silver, Chief Heart Officer at VaynerMedia  ยท  David Meltzer, Chairman of the Napoleon Hill Institute

Every episode asks one thing of a person who has built something: what do you do that Most People Don’t? Nobody has ever run out of an answer, and the answers are almost never about talent.

 

How I work with people

Keynote speaking

Story-driven keynotes on doing what Most People Don't. Audiences leave with the small, specific things that separate a good intention from an exceptional human experience.

Executive coaching

One to one, for leaders who want a culture of genuine human connection and the business results that follow it.

New

HUMANALITY™ Certification

Online training that certifies people and organizations as HUMANALITY™ Certified. Built for service, sales and leadership teams.

Corporate training

Custom workshops and the HUMANALITY™ System, for teams ready to stop being transactional and start being remembered.


Recognition

Top 25 Most Extraordinary Minds in Sales and MarketingHSMAI
50 Most Inspirational People in Travel and Hospitality, 2025International Hospitality Institute
Nominated, Forbes Next 1000Founders and small business owners
Author of Most People Don't (and Why You Should)A top selling book on Amazon
Viral TEDx speakerDo What Most People Don't

Has worked withHundreds of companies, and has presented to over 250,000 individuals.Wynn Las Vegas  ยท  Liberty Mutual  ยท  Fidelity  ยท  Citibank  ยท  Wells Fargo  ยท  Hilton Grand Vacations  ยท  AvalonBay  ยท  PCMA  ยท  American Osteopathic Association

Visit mostpeopledont.com

Most People Don't. But YOU Do.