Brooklyn,
thank you.
Let's get 1% better, together.

Hi Brooklyn,

Thank you again for the wonderful conversation yesterday, and for the care you clearly put into preparing for it. You're already living the "Most People Don't" mindset — Bart and I both walked away energized about what Shadow Wood Country Club is building.

Here's a consolidated recap and proposal you can forward to Brian, Andy, and your leadership team.

Why this fits Shadow Wood Country Club right now

You shared three things that stood out: (1) member satisfaction and engagement are already strong, (2) the team is heading into a transformative year with the new lifestyle center opening, and (3) the biggest challenge is keeping 50–65 managers and 300+ seasonal team members re-energized, motivated, and consistent in their "moment of truth" interactions through the height of season.

That gap — between knowing what great service looks like and consistently doing it every shift — is precisely the gap Most People Don't was built to close.

About Bart

Bart Berkey spent 16 years as a global executive with The Ritz-Carlton, including leading the Eastern Region Global Sales Team across 100 Ritz-Carlton hotels and later 450 luxury properties globally including St. Regis, W, and EDITION.

He was recently named one of the 50 Most Inspirational People in Travel & Hospitality (2025) by the International Hospitality Institute, ranked among the Top 100 Personal Development Speakers, and recognized as one of the Top 25 Most Extraordinary Minds in Sales & Marketing.

His TEDx talk, "Do What Most People Don't," has been viewed widely, and his book sits in the top 1% of all Amazon sales. His keynotes consistently earn a 100% Net Promoter Score.

His podcast, "Most People Don't...but YOU Do!", features leaders from a variety of industries who go above and beyond and provide service excellence — top 2–5% globally and top 15% most shared.

What your team will walk away with

This isn't a "feel-good and forget it" talk. Bart's sessions are engineered for behavior change that sticks. Specifically, your managers will leave with:

• A clear, memorable framework — the "Most People Don't" mindset — that turns the principle Brian already preaches ("moment of truth") into a daily, repeatable habit across departments.
• An introduction to Humanality™, Bart's 10-step system for making members and teammates feel cared for, valued, and seen — exactly the differentiator that wins in a world drifting toward transactional service.
• Story-driven tools your team will actually remember. (Research shows people retain stories ~22x more than data, and Bart's gift is making the lessons stick weeks and months after the session ends.)
• A personal "Do" Item — every attendee leaves with one specific action they're committing to take immediately. Clients consistently report this as the moment "the room shifted."
• A re-energized sense of why their role matters heading into peak season — the antidote to the summer-to-season slump you described.

Recent client feedback echoes what Shadow Wood Country Club is looking for:

"His session was rated by the audience as the one that provided the most value out of the entire event."

"We haven't had a keynote speaker weave stories into content so seamlessly. Bart immersed himself in our culture and delivered exactly the uplifting, positive message we needed."

The Shadow Wood Country Club Engagement

$10,000 all-in, plus travel expenses for one night from D.C.

• A fully customized 2-hour session built around Shadow Wood Country Club's culture, your "1% better every day" and "moment of truth" language, and the realities of a 2,500-member club opening a brand-new lifestyle center.
• Bonus Leadership Roundtable — if your manager keynote runs ~1 hour, Bart will use the second hour to facilitate a private roundtable with Brian, Andy, and your senior team. (We did this at Pelican Marsh; it was the most-cited highlight of the day.)
• Professional video highlight reel of the session, plus a highlight reel for your internal training library and social channels.
• Up to 70 signed copies of Most People Don't (and Why You Should) — one for every attendee.
• Ongoing social amplification of Shadow Wood Country Club's commitment to service excellence across our 20,000+ LinkedIn audience.
• A true partnership — not a fly-in-fly-out keynote.

Next steps

Summer is the ideal window to lock this in before the lifestyle-center push consumes everyone's calendars, and we're holding a few dates open. If it's helpful, Bart is happy to jump on a quick call with Brian and Andy directly to tailor the content further. We'll plan to follow up mid-next week per your timing with Andy.

A few links to share with the team

• Website: www.mostpeopledont.com
• TEDx Talk: Bart Berkey, "Do" What "Most People Don't"
• LinkedIn: Bart Berkey
• Speaker page: bartaberkey.com

Brooklyn, thank you again for your professionalism and follow-through. You're already a standout. We'd be honored to partner with Shadow Wood Country Club.

Warmly,