πΆ Do Re You, Not "Do Re Me Me Me" πΆ (Did We Lose The Whole Point?)
Jun 26, 2026
Written By Bart Berkey | Founder of Most People Don't
I caught myself becoming the very thing on social media that turns me off:
Someone on a plane headed somewhere important.
Someone standing on a stage looking out at a crowd.
Someone posing with a celebrity with a caption below saying something about being humbled and grateful.
Maybe you've posted a version of it yourself, and sadly I know I have.
Because somewhere along the way we learned that showing up consistently and documenting everything is how to gain popularity and followers. So, Most People Do exactly that.
- Show up
- Perform
- Document
Most People are really good at sharing their lives to gain more likes and follows for themselves. Wouldn't it be better to focus on our genuine intent and purpose?
But somewhere along the way, most people started showing up with the "look at me" behavior, and seem to have lost the whole point.
The point was never the plane or the stage or the celebrity. It should be a simpler thing: what can I do for you?
Not look at "what I did," "where I've been," or "how great I am." It's about "what YOU need."
This one shift changes everything, in any business. If you're a luxury hotelier, the post isn't "look at our new suite," it's "here's how to actually rest when you travel." If you're an association, it isn't "our membership has grown," it's "here's what we're learning that helps your members win." If you're selling AI, it isn't "look at our new technology," it's "here's the hour per day it will give back to you."
Same offer. Completely different starting point. One leads with (Do Re) Me. The other leads with (Do Re) You.
Look back at the customers who keep coming back, and you'll see it was never your highlight reel that kept them, it was the value you gave them, and the more value you add, the more loyalty and retention you earn in return.
Here's a question I've started asking myself before I post anything, send anything, or say anything in a room full of people: does this serve me, or does it serve you? This is an honest filter I try to run things through before I hit send.
Because most of the time, if I'm being honest, the plane photo serves me. The dropped name serves me. The highlight reel serves me.
Here's what I keep coming back to: attention and connection are not the same thing.
Attention asks people to look at you.
Connection asks what you can do for them.
A highlight reel earns attention.
Real value earns trust.
You already know that a genuine moment beats a polished one. You already know that the best speakers, leaders, and humans in any room are the ones making other people feel like the story is about them.
Here are two ways you can implement value this week:
1. Take your win and write it as a lesson that someone else can benefit from.
2. Share what you learned, saw or are still wondering about. That is where they recognize themselves.
Loyalty and trust are never built on how great you look. They are built on the value you provide.
So the next time you sit down to write, post, or present, try replacing the word "I" or "me" with "you" wherever you can. Start with what they are feeling, not what you accomplished. End with a question instead of a mic drop.
This, to me, is leading with HUMANALITY, making people feel VALUED (Cared For, Seen, and Heard).
Do Re Mi is a great song.
But Do Re You? That's a great approach.
Most People Don't.
But you're not most people.
- Bart
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